Rakuten is an exciting new loyalty programme launched in October 2016. It was developed from the former Rakuten marketplace business. The programme allows users to earn Rakuten Super Points by shopping online at affiliate stores that are listed on the Rakuten website.
Rakuten Super Points can be redeemed for TV programmes or movies on Rakuten TV, or used to purchase Viber Out credit to make calls to any phone by using the Rakuten Viber app. Rakuten Super Points can now also be exchanged for coupons and store credit at selected brands.